Australia's Leading Ophthalmic Magazine Since 1975

     Free Sign Up     

Australia's Leading Ophthalmic Magazine Since 1975

     Free Sign Up     
News

Transitions reveals new brand identity

20/06/2018By Matthew Woodley
Share:
Transitions Optical has revamped its image with a new logo and tagline, which the company says is the first step in a process to rejuvenate the brand’s identity.

According to Transitions, the new logo was created around the idea of capturing light and mastering it, while the use of the light spectrum in the logo better expresses its unique brand territory and range of photochromic products. It also features a bisected ‘O’ in ‘Transitions’, with the diagonal split divided into clear and dark by a ray of light, while also evoking a familiar feeling of swiping on mobile phones.



“The launch of our new visual identity is only the beginning of a greater brand rejuvenation for Transitions, so watch this space.”
Stuart Cannon, Transitions

Meanwhile, the new tagline – ‘Light intelligent lenses’ – was informed by consumer research that found 87% of glasses wearers report being sensitive to light. The company says the tagline represents a renewed focus on light, specifically how we need it and embrace it, but simultaneously need to be protected from its harmful elements.

“The new brand identity proposes that wearers don’t have to choose between clear lenses and sun lenses, they don’t have to choose between correction and protection,” Transitions’ general manager for Asia Pacific Mr Stuart Cannon said.

“Our range of light intelligent lenses allow a hassle-free life, with ultimate light protection that helps to protect wearers’ eyes from harmful blue light, damaging UV rays and glare.”

The new brand identity also builds on the company’s efforts to attract a younger generation of single vision wearers to the photochromic lens category.

“The launch of our new visual identity is only the beginning of a greater brand rejuvenation for Transitions, so watch this space,” Cannon added.

WATCH VIDEO


AFT Pharmaceuticals
advertisement





Skyscraper article
advertisement
Editor's Suggestion
Hot Stories

rectangle
advertisement


OR
 

Subscribe for Insight in your Inbox

Get Insight with the latest in industry news, trends, new products, services and equipment!