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SILMO Sydney reveals ‘Practice of the Future’ shop front

16/05/2018By Matthew Woodley
SILMO Sydney organiser Expertise Events has provided a sneak peek of the shop front for this year’s brand new ‘Practice of the Future’ exhibit.

The interactive, full-scale practice will house demonstrations in technology advancement, new methods, and industry changes that in future could affect optometry practices from front of house to back. It will also display the latest practice software, frames and accessories.

Meanwhile, it has revealed an ‘Independent Retailers Conference’ that will provide information designed to help practice owners to grow their business, both now and into the future. The conference will give a platform for specialist presenters to give advice on a range of activities, with a focus on long-term success.

There will also be optometrist-specific presentations – such as Managing Myopia –as well as talks aimed at optometric staff on how to better use social media, manage HR needs, and more effectively market the practice.

SILMO Sydney – which this year is partnered with Optometry Australia and supported by a variety of organisations including ACOD, the Macular Disease Foundation Australia, Brien Holden Vision Institute, and Optometry Giving Sight – will run from July 20–22 at the International Convention Centre in Darling Harbour.

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