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Specsavers spruik ‘eye test in an ad’

09/05/2018By Matthew Woodley
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Specsavers has released a new television commercial that contains 15 deliberate mistakes, in what the company says could be the world’s first eye test in an ad.

The campaign, which is slated to air during primetime, is running alongside a competition that invites the public to test their sight by pointing out the mistakes to the company for a chance to win a share of $15,000.

“Everyday mistakes that may come about if you need to get your eyes checked are showcased in a lighthearted way to encourage Australians to take better care of their eye health and book in for regular eye tests.”
Sarah McInnes, Specsavers marketing director

The ad itself shows a well meaning but obviously vision impaired DIY dad who accidentally renovates the dog’s kennel instead of the family cubby house. Specsavers marketing director Ms Sarah McInnes said the ad was created to highlight the importance of sharp vision.

“We found an innovative way to take the strength of our ‘Should’ve Gone to Specsavers’ platform to a new level by creating an interactive, fun and engaging experience for young and old,” McInnes said.

“Everyday mistakes that may come about if you need to get your eyes checked are showcased in a lighthearted way to encourage Australians to take better care of their eye health and book in for regular eye tests.”

Three winners each week will take home $1,000 over five weeks as part of the campaign, which has been rolled out on TV, online, social media and in over 376 stores across Australia and New Zealand.

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