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Luxottica launches Maison Valentino

Italian fashion house, Maison Valentino has launched its first eyewear collection since signing a licence agreement with Luxottica last year.

The event, called ‘Valentino Mirage’, was held during fashion week and Valentino CEO Mr Stefan Sassi said he was very happy to present the first collaborative collection in Milan.

"We share the emotion that always coincides with the launch of the first collection of a collaboration."
Mr Leonardo Del Vecchio, Founder of Luxottica

“We believe that this partnership, that combines our savoir-faire and Luxottica’s great expertise, will be the occasion to develop a great project within the eyewear segment, bringing this accessory line to the same success as all others,” he said.

Luxottica founder Mr Leonardo Del Vecchio echoed Sassi’s sentiments.

“Today, with Maison Valentino, we share the emotion that always coincides with the launch of the first collection of a collaboration, at its debut on the market. The eyeglass, once again, becomes fashionable and interprets the unique language of the Maison through the experience, the research of materials, the attention to detail, the excellence in the execution and elegance,” he said.

“The encounter between two great entrepreneurial businesses, both Italian and international, that are able to sense emotion with modern and cosmopolite taste, will take us very far.”

The collection is now available at a wholesale level in Australia and New Zealand. This latest collaboration complements other high-profile strategic partnerships between Luxottica and big-name brands, such as high-fashion houses Giorgio Armani, Chanel and Dolce&Gabanna.

In other news, Ferrari and Luxottica have signed a multi-year licensing agreement for the design, manufacture and distribution of a range of eyewear branded Ferrari and Ray-Ban.

The deal was announced simultaneously with a renewed multi-year sponsorship between Scuderia Ferrari and Luxottica, Ray-Ban’s parent company. The sponsorship involves the Ray-Ban brand adorning both of Ferrari’s Formula 1 vehicles driven by Sebastian Vettel and Kimi Raikkonen.

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