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Kylie Minogue launches eyewear collection

Australian pop icon Kylie Minogue launched her new female eyewear collection – exclusive to Specsavers – at an elaborate event in Sydney last month.

A large crowd of fashion industry members attended, along with Specsavers management and a media contingent nearly as large as the audience, such was Minogue’s pulling power.

The launch featured an interview with the The Age’s Fashion and Lifestyle editor Melissa Singer, where Minogue admitted to reviewing her own extensive collection of spectacles, some of which are over 20 years old, when seeking inspiration for her own designs.

"Expressing yourself with your glasses provides a fantastic opportunity to change up your look,"
Kylie Minogue, Australian Pop Icon

Minogue also discussed how she had been a spectacle wearer since her early 20s and admitted to changing glasses to suit her mood.

Ahead of the launch, Minogue said she had enjoyed working with Specsavers and discussed the input she had into the creation of her own collection – right down to ensuring there was a frame to fit every face.

“Expressing yourself with your glasses provides a fantastic opportunity to change up your look, which I personally love to do, so having a real mixture of styles is definitely something that works for me. I like to combine that functional day-to-day look with a little more glamour for the evening,” she said.

“I’ve taken a lot of inspiration from the idea of modern classics, popular shapes and styles that suit most people, but with my own personal twist on each frame. At my request, we made sure the collection includes some petite styles. I know what it’s like searching for glasses and not being able to find any that fit. We’ve really made sure there’s something in there for everyone!”

The design themes for the new range are Modern Classics, Subtle Bling, and Reinvented Vintage, which together constitute a 25-frame collection, along with an additional four frames intended for use in prescription sunglasses. All have a stylised ‘K’ on the temples.

The range became available just two days after the launch event.

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