Amanda Trotman
Organisation: Optical Distributors and Manufacturers Association of Australia (ODMA), acting CEO
Area of interest: Industry
For instrumentation, further development of OCT technology will feature, especially with AI. With the release of myopia-specific lenses, measuring eye length will be important in progression monitoring.
ODMA’s challenge is to adapt and remain relevant to members while helping grow the independent practice market segment, which is crucial to many of our member distributors given the further corporatisation of the market.
I’m personally committed to keeping ODMA at the forefront of live event offerings; these platforms provide a time efficient way for purchasers of optical equipment, supplies and eyewear to connect with suppliers face-to-face.
The industry is also watching for new disruptors and the potential impacts on all facets of the industry.
In most supplier encounters, I’m hearing commitments to sustainability such as the use of recycled materials – from frames through to lens cloths. I’m sure we will see more sustainable practices promoted by eyewear companies, from materials used to frames production. For example, Silhouette’s recent announcement that its production of rimless eyewear is now CO2 neutral.
