Advertising

INSIGHT continues to give best value for your advertising spend

INSIGHT is respected as the independent voice of the industry. If you’re looking for cash for comment or endless marketing guff, this isn’t the right publication for you. If you are looking to advertise in the publication that’s relied on as the key source of what’s really going on in the ophthalmic industry, then it’s time to call INSIGHT.

For thirty-three years INSIGHT has served the nationwide ophthalmic professions and industry by providing independent news coverage for all the professions and industry, which have relied on us for up-to-date news on professional, business and technological developments.

Why choose to advertise with INSIGHT?

Widest circulation
With 96% of the industry receiving INSIGHT, we have the ophthalmic market covered. Add to this the fact that 75% of subscribers read EVERY issue and 63% spend at least 30 minutes reading INSIGHT.

Figures provided to the Circulations Audit Board show INSIGHT had an average of 7,537 copies per issue in the April 2009 - September 2009 period - the highest of any ophthalmic publication in Australia.

The great majority of copies of each INSIGHT issue are distributed singly and individually addressed, with a small minority distributed in multi-copy parcels to practices and offices where there is more than one recipient. For example, a five-partner practice will receive more than one copy (if requested), which will be distributed internally. Unlike competing publications, we prefer to send only one copy of our publication to EITHER a home or office address rather than both.

When advertising with INSIGHT, you can rest assured that your message is getting to the key decision makers from all of the ophthalmic related professions.

INSIGHT offers advertisers a money back guarantee
We like to ensure that our advertisers get the best bang for their marketing buck, so we’re willing to put our money where our mouth is. We guarantee:

1. Only 1 advertisement per page
2. Never to place competing businesses on the same double page spread

If we ever do, we will not charge you for your ad. Can your current advertising publication offer the same promise? If not, perhaps you need to ask them why not! Better still, call INSIGHT to find out how we can help your business.