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When
advertising with Insight, you can rest assured that your
message is getting
to all of the professions, not just a fraction like other
publications
Widest circulation
Insight has the biggest and widest circulation, being distributed
to optometrists, ophthalmologists and optical dispensers, including
Luxottica head office and branches (OPSM, Laubman & Pank
and Budget Eyewear) and other major optometrical and dispensing
groups such as Blink Optical, Paris Miki, The Optical Superstores,
Merringtons, Just Spectacles and National Pharmacies Optical,
members of buying groups such as ProVision, Eyecare Plus and
Optovision.
Also, staff at private health funds’ eye-care centres,
orthoptists, ophthalmic nurses, universities, TAFE colleges,
professional associations, research organizations, health-department
senior officials, optical manufacturers, distributors, wholesalers
and laboratories.
Unique address list
Our address list is unique and has been developed over more
than 32 years for Insight plus five years before that for Optical
World (the predecessor of Insight). Over the years we have
developed a variety of distribution systems to speed our publications
to subscribers, including optical couriers, general couriers,
major companies’ internal distribution systems and Australia
Post.
Target market: decision-makers
The great majority of copies of each Insight issue are distributed
singly and individually-addressed, with a small minority distributed
in multi-copy parcels to practices and offices where there
is more than one recipient. For example, a five-partner practice
will receive more than one copy (if requested), which will
be distributed internally.
That enables us to optimise the number of copies sent to each
destination. It also means that copies are received where wanted
by our target audience – the decision makers.
Everything the reader needs
Insight provides the whole ophthalmic market with everything
it needs:
1. Detailed and current industry news _ as it happens
2. New product reviews and releases
3. Research findings, including new developments in technology,
treatment and ophthalmic drugs
4. Company news and events
5. Classified advertisements put on our website within an hour
of receiving them
6. Handy suppliers directory in the Insight book itself – easy
to find data and to read it
7. Ophthalmic products data and recommended retail pricing
on our online InsightInfo section; simple to use – all
the specifications and RRPs on one page; no need to flick to
several pages to find complete data; updated as soon as suppliers
notify us of changes to their products so it’s fresh
and accurate from that moment onwards.
8. Insight-Info is provided as a valuable service to readers
at no charge, getting towards 8000 decision makers (an estimated
15,000 readers).
6. Insight has full, licensed publishing rights for 20/20 Australia/New
Zealand drawing from the immense resources of market leaders
in the United States and Europe – 20/20, 20/20 Europe,
Lenses + Technology, all published by New York’s Jobson
Medical Information LLC. |
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