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Australia's Leading Ophthalmic Magazine Since 1975

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PO Box 3346
Tingalpa DC
QLD 4173
1300 553 465

About Shamir

Shamir sits among the world’s leading manufacturers of high-quality progressive and single vision lenses and molds. Over the course of four decades, Shamir has established itself as a company known worldwide for innovation, cutting-edge technology, and stringent quality assurance practices.

Opticians and optical laboratories across the globe appreciate Shamir’s quick response to changing market demands and consumer needs, as well as its ability to fill orders for custom-designs and private label product lines.

Recent News

Shamir Attitude III Taking our Attitude one step further.
Stock Lenses Premium Stock Lenses from Shamir
FreeFrame Technology™ Giving eyeglass wearers the freedom to choose
Eye Point Technology The starting point for every pair of customised progressive lenses
Direct Lens Technology® Direct Lens Technology® - The Freeform® Line A new era in lens processing
As Worn Technology Adapting the lens to the way it's worn
Attitude III Sport & Fashion Taking our Attitude one step further.
Duo A new visual Harmony.
FirstPAL A solution for young presbyopes.
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Youtube

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Shamir Insight
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The official YouTube channel for Shamir Insight, Inc. (http://www.shamirlens.com)
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Shamir Champion For Change 2
2/05/2018
#VISIONBEYONDEVERYDAY Find out how you can become a Champion For Change: Call 877.514.8330 or visit shamir.com https://shamirlens.com/professionals/champion-of-change
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Shamir Autograph II+
4/04/2018
With the addition of Natural Posture™ and Close-Up™, Shamir Autograph II+® provides patients more comfort both ergonomically and visually. Natural Posture™ ensures a comfortable ergonomic posture while reading, and Close-Up™ enables a more natural convergence of the eyes while doing close tasks. A p
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Shamir Champion For Change
22/02/2018
Find out how you can become a Champion For Change: Call 877.514.8330 or visit shamir.com https://www.shamirlens.com/professionals/champion-of-change
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02:40
InoTime NY Video
23/03/2018
Visit the InoTime site for more information! https://inotimelens.com/ See link below for Product QRG. http://www.shamirlens.com/images/quick_ref_updated_110117%20Optimized.pdf
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02:31
Shamir Attitude III - Fashion & Sport
7/10/2017
Check out Shamir's new Visual Reality video on the Shamir Attitude III® - Fashion & Sport Lenses. Shamir’s Visual Reality assists you to visually experience different environments with various prescription lens solutions. The purpose of the application is to provide a general understanding of d
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Shamir Blue Zero Demonstration Video
2/06/2017
https://shamirlens.com/products/materials-products Shamir Blue Zero™ is a new state of the art, nearly clear lens that helps prevent overexposure to harmful blue light. Shamir Blue Zero™ also provides 100% UV protection, reduces eyestrain and improves contrast.
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Shamir Blue Zero
2/06/2017
https://shamirlens.com/products/materials-products In the digital world we live in we are looking at digital screens and are under artificial light for much of the day. Shamir Blue Zero™ provides you with the protection you need to prevent overexposure to blue light.
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Shamir Visual Reality WorkSpace™ (Part 1)
28/03/2017
Experience Shamir WorkSpace™ in a virtual reality office environment! Shamir WorkSpace™ is the best solution when your work priorities are both mid-distance and near viewing. It offers a greater depth of field, up to 10ft. This advanced, high quality lens allows you to have sharp vision whether you
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Shamir Visual Reality WorkSpace™ (Part 2)
28/03/2017
Experience Shamir WorkSpace™ in a virtual reality hospital environment! Shamir WorkSpace™ is the best solution when your work priorities are both mid-distance and near viewing. It offers a greater depth of field, up to 10ft. This advanced, high quality lens allows you to have sharp vision whether y
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Shamir Visual Reality WorkSpace™ (FULL)
28/03/2017
Experience Shamir WorkSpace™ in Virtual Reality! https://shamirlens.com/professionals/shamir-visual-reality-360%C2%BA Shamir WorkSpace™ is the best solution when your work priorities are both mid-distance and near viewing. It offers a greater depth of field, up to 10ft. This advanced, high quality
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Shamir Workspace Virtual Reality 360
20/10/2016
Experience Shamir WorkSpace™ in Virtual Reality! https://shamirlens.com/professionals/shamir-visual-reality-360%C2%BA Shamir WorkSpace™ is the best solution when your work priorities are both mid-distance and near viewing. It offers a greater depth of field, up to 10ft. This advanced, high quality
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Shamir GLACIER GAMES
17/08/2016
It's times like now to prove you're the BEST! In today's social world, it's important to keep your eyes and your lenses looking good and well protected. Utilizing the most advanced technologies, Shamir Glacier PLUS™ UV ensures you receive the most enhanced performance from your lenses. Visit Our S
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Shamir Glacier Games Behind The Scenes
29/07/2016
Check out the behind the scenes footage of Shamir Insight and Passage Production's collaboration on The Shamir Glacier Games 2016.
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Shamir Spectrum+ Video
21/05/2016
https://www.shamirlens.com/products/shamir-lenses-products/item/38-shamir-spectrum-%E2%84%A2 Shamir Spectrum+ is an improvement on standard progressive lenses you've worn in the past. Featuring Natural Posture™ technology, Shamir Spectrum+ is designed to ensure enhanced comfort while you read. Ad
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Shamir Panokit Instructional Video
9/03/2016
Shamir Panokit Instructional Video. Video By: Shamir *We do not own the rights to this royalty free song.* Music By: Milligan Thompson - "Be Mine" (Firstcom.com)
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Shamir Glacier PLUS UV
15/04/2015
Precisely what lenses need! In today’s social world, it’s important to keep your eyes and your lenses looking good and well protected. Utilizing the most advanced technologies, Shamir Glacier PLUS™ UV ensures you receive the most enhanced performance from your lenses. https://www.shamirlens.com
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Shamir Spark Training Video v2.0
14/02/2015
The Shamir SPARK™ is a 3D ophthalmic measuring device which utilizes an iPad’s camera and calculates all of the patients’ frame measurements based on ONE picture without any measuring clips. Shamir SPARK™ is the ideal solution for opticians who wish to improve their level of service and leverage mod
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Shamir Insight Corporate Video
10/01/2015
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Shamir Attitude III® - Fashion, Sport & SV
2/04/2014
The Shamir Attitude III® line is designed to provide outdoor progressive and single vision solutions for each patient's lifestyle need, whether it be for casual every day wear or for use with sports and dynamic activities. The Shamir Attitude III® line utilizes the following features and technologie
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Shamir Duo™
2/04/2014
Shamir Duo™ is a new generation of Freeform® bifocal lens that eliminates the visible dividing line associated with traditional bifocals. The smooth surface means no image jump or annoying line along the natural eye path, and allows for a wide choice of materials, treatments and premium coatings.
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Shamir Computer & Shamir WorkSpace - Featuring Mr Progresso
11/10/2013
Shamir has gone and done it again. With the release of their two latest occupational Freeform designs, Shamir has developed solutions that will enable simplified ordering, and provide both an ergonomic and personalized experience for professionals while at work. No more sufferung from symptoms of Co
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Shamir Autograph III
14/03/2013
Based on a groundbreaking new concept in lens design, Shamir Autograph III® is a balanced progressive lens, holistically adapted to the patient's prescription, ensuring a clear and comfortable visual experience for all. Shamir Autograph III® utilizes the following features and technologies: • EyePo
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How to Experience Shamir's 2013 Ad Campaign
20/02/2013
Step-by-step instructions on how to download Aurasma and "follow" Shamir's channel in order to get the full experience of our latest advertisements.
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Shamir InTouch - Everday Vision Enhanced for Smartphone and Tablet Users
11/09/2012
Introducing the latest progressive lens from Shamir...InTouch. Today's modern lifestyles are changing as fast as new technologies hit the market. Use of digital devices and screens has become an increasingly frequent part of everyday life. This presents our eyes with special challenges as they swit
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Shamir FirstPAL Lenses
16/05/2012
Learn all about Shamir's latest Freeform lenses, FirstPAL, designed for the new presbyope. FirstPAL™ has been designed as an "introductory" progressive. It's a progressive without the visual constraints of more advanced PAL designs. Shamir's scientists understand the challenges patients face when th
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Shamir Golf Lenses
16/05/2012
Take a journey and learn all about Shamir's latest Freeform lenses designed specifically for the Golfer in mind. Unlike standard progressives, Golf focuses on three vision zones specifically tailored to the needs of golfers to maximize their viewing: the scorecard in their hand, the ball at their fe
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03:34
Shamir Relax - A Fatigue Relief Lens
29/03/2011
An introduction into Shamir's latest Freeform lens design - Shamir Relax. The newest design provides single vision and pre-presbyopic patients a solution that eases the strain normally associated with prolonged accommodation.
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VEW Press Conference PC
23/10/2010
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Mr Progresso FFC 720p HD
23/10/2010
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Shamir - Shamir Corporate Video
14/10/2010
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