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Search Results - Soapbox

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No advertising budget? No worries

Picture this – it’s 10 o’clock at night. You pick up your phone and scroll through your Facebook feed, and then you come to an ad from a corporate optometrist. Read more »

Not all vitamins are vital

Recently I was referred a patient with age-related macular degeneration (AMD). She was a pleasant 62-year-old Caucasian female who came from a wealthy inner city suburb. She had noticed worsening of her vision, especially when driving at night. Read more »

Wake up optometrists!

Optometrists are a bright bunch of people, with big hearts and the potential to contribute to society in so many ways. It remains a noble profession that allows us to earn a decent living, have meaningful encounters, and make a real difference to people’s eye health and vision. Read more »

Myopia control - confused or in control?

An article published last year in Contact Lens and Anterior Eye honestly confused me. Entitled ‘Global trends in myopia management attitude and strategies in clinical practice’ the research was co-ordinated by James S. Wolffsohn to look at prescribing rates and practitioner attitudes to myopia control. It was co–authored by many brilliant minds from around the world, including Australia’s Kate Gifford. Read more »

Are private fees the future of optometry?

A few years ago the face of optometry changed in Australia. We had the influx of ‘corporates’ into the market. These businesses arrived with a new optometry model, which revolved around cheaper retail pricing of spectacles, the reduction in product and the need for volume sales. Read more »

Not just an expensive insurance scheme

A few years ago I was set to remove some sutures while working for a corneal surgeon when, suddenly, a concerning thought crossed my mind – am I covered by insurance? Read more »

Customers need a reason to visit your store

Are your staff capable of delivering the standard of service required to make yours a 'kick-ass' practice? Read more »

Older Australians need our support

Earlier this year Macular Disease Foundation Australia released an Australian-first evidence-based report supporting the benefits of aids and technologies for those with vision loss and blindness. Read more »

Short-sighted approach to myopia a problem

One of the largest threats to eye health worldwide is myopia, and we’re not doing enough to stop it. Read more »

Look straight ahead!

When a blind person visits an ophthalmologist the visit usually begins in a benign fashion. If you’re very lucky the specialist will exchange a pleasantry or two with you. He or she will speak to you and not to the person who brought you. Read more »

Too important to sleep through

Despite the seriousness of its sometimes-fatal health complications, sleep apnoea is often seen as little more than a minor source of marital friction. Read more »

Gender equality benefits us all

Growing up, I was fortunate enough to attend Sydney’s academically selective St George Girls High School. At that time I felt I had many more advantages than women from previous generations and didn’t think there were any issues in terms of gender inequality in Australia. Read more »


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