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Maui Jim launches ophthalmic eyewear collection

11/04/2018By Matthew Woodley
After focusing on sunglasses for nearly 40 years, Maui Jim has announced the worldwide launch of its first ophthalmic eyewear collection.

The new line follows a 12-month trial period, in which key markets, including Australia, were able to access a limited range of Maui Jim eyeglasses. The successful trial has now led to the creation of a 62-frame collection made from acetate, specialty metals and thin injected nylon, and fitted with the company’s proprietary lenses.


“Maui Jim has always been a technical lens company at heart, and our state-of-the-art lab has the ability to produce digitally compensated lenses for both sun and clear that combine the lightest weight lens material with the highest ABBI value.”
Nathan Fisher, director of marketing for Asia-Pacific, the Middle East and Africa

Maui Jim’s director of marketing for Asia-Pacific, the Middle East and Africa, Mr Nathan Fisher, said the response to the trial had been positive and paved the way for the extended range.

“There has been a really good response to our proprietary lenses – the high contrast lens and the HEV lens,” Fisher said.

“Maui Jim has always been a technical lens company at heart, and with our amazing product quality and customer service on the sunglass side, our retail partners were asking for Maui Jim to launch a line of ophthalmic frames and lenses.”

Fisher also said having a singular point of contact for frames and lenses was appealing for retailers and optometrists that stocked Maui Jim glasses.

“As one of the few brands producing their own frames and lenses, we launched with the idea of ‘one’: one single point of contact for frames and lenses,” Fisher said.

“Our all-inclusive price point includes all coatings, edging, grooving, and drilling and, while we also have just one customer service number for warranty and repairs.”

Maui Jim has utilised six lens materials to form the range, while the frame styles feature what the company has described as bold shapes, combined with delicate designs and patterns.

All ophthalmic frames are made in Italy and Japan, while the lenses feature ‘Clearshell’ scratch resistant coating, 100% UV protection, and front and backside anti-reflective treatment.

GALLERY


Acetate
Acetate

Clip-On
Clip-On

Metals
Metals

Specialty Metals
Specialty Metals

Thin Injected Nylon
Thin Injected Nylon

Rimless
Rimless



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