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Optometry 2040 to map long-term future of the sector

07/02/2018By Matthew Woodley • Staff Journalist
Optometry Australia (OA) has launched an initiative aimed at mapping out the potential future for the sector, which it has described as a central plank in its new strategic plan.

The project, named Optometry 2040, is designed to facilitate collaboration within the profession to help identify, test and consider initiatives that will create a sustainable and successful eyecare sector for the next 20 years and beyond.

OA CEO Ms Lyn Brodie said the organisation had made it a priority to help members take more control of their future.

Lyn Brodie, Optometry Australia incoming CEO
"Change will continue at increasingly rapid rates and rather than hope it may settle, we must embrace and channel the opportunities it brings for the successful sustainability of our sector."
Lyn Brodie, OA CEO

“Optometry 2040 responds to concerns that the future is looking more uncertain for many in the sector. These concerns have arisen due to on-going turbulence resulting from technological, economic, political and demographic change which has caused significant disruption to tried and true practice models, working conditions, patient care, training requirements and communications,” Brodie said.

“Change will continue at increasingly rapid rates and rather than hope it may settle, we must embrace and channel the opportunities it brings for the successful sustainability of our sector.

“Optometry 2040 will use proven techniques to enable the optometry sector to identify potential futures for optometry and what is needed to ensure preferred futures become a reality. This is about collaborating to create and have better control over the future of the profession,” she added.

Members, along with a wide cross section of optometry sector influencers, will be invited to participate in Optometry 2040 via a series of workshops that OA will conduct between March and September. The workshop series will begin with a live webinar on March 6, with subsequent events likely to be a variety of face-to-face meetings with invitations extended to members, optometric suppliers, key health care stakeholders, government, academics and students.

Additionally, a workshop will be held at SILMO Sydney 2018, in conjunction with the event’s ‘Practice of the Future’ exhibit.

A more detailed report about Optometry 2040 and OA’s collaboration with SILMO Sydney can be found in the February issue of Insight.

Image courtesy: freepik | Creativeart

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