Australia's Leading Ophthalmic Magazine Since 1975

     Free Sign Up     

Australia's Leading Ophthalmic Magazine Since 1975

     Free Sign Up     
News

Specsavers announced as Cricket Australia partner

22/11/2017By Matthew Woodley • Staff Journalist
Specsavers has been announced as the official eyewear and eyecare partner for Cricket Australia and the Australian cricket team for the next three years.

Beginning with this summer’s Ashes series, the sponsorship deal will provide all Australian international players and domestic umpires with access to regular eye tests and eyewear, if and when required throughout the season. The company will also be running a new series of TV advertisements during the summer, which continue the ‘should’ve gone to Specsavers’ theme found in previous campaigns.

Cricket Australia’s head of commercial sales and partnerships, operations, Mr Michael da Costa-Alves, said he expected the partnership to be a strong and fruitful one.

“We are delighted to welcome such a well-known brand as Specsavers into the Cricket Australia family and are looking forward to working together over the next three years,” he said.


“We are delighted to welcome such a well-known brand as Specsavers into the Cricket Australia family and are looking forward to working together over the next three years.”
Michael da Costa-Alves, Cricket Australia

“The Specsavers partnership represents further commercial investment into domestic cricket in Australia and demonstrates the inherent value of an association with cricket.”

Meanwhile, Specsavers marketing director Ms Sarah McInnes said she was proud to be working with the Australia’s peak cricketing body and national team.

“Healthy eyesight is so important, whether playing cricket or watching the game, so that’s why we encourage all players and fans to have an eye test at least once every two years,” she said.

“With cricket taking place during summer, glare can be a real issue for players. Polarising your sunglasses can combat this and provide superior vision in bright light. Specsavers is ready to offer support to the team so they are in top condition when competing this season.”

In addition, Specsavers is set to become the official sponsor of Australian Domestic Cricket Umpires, with branding to be worn by JLT One Day Cup, JLT Sheffield Shield, and WNCL umpires from the 2018-19 season onwards.

WATCH VIDEO


largeleaderboard_0118
advertisement


standardlarge_1117
advertisement
Related Stories
Hot Stories

AND/OR
 
login to my account
Username: Password:
Current Issue January 2017
Read eMag Now »

Subscribe for Insight in your Inbox

Get Insight with the latest in industry news, trends, new products, services and equipment!